Free Data Content Webinar For Insurance Marketers: GDPR and The Big Data Opportunity
Free Data Content Webinar For Insurance Marketers: GDPR and The Big Data Opportunity
Darren Wray is hosting a webinar to provide a session on how GDPR will affect London market marketing departments. But GDPR isn't just an opportunity to improve your international data protection standards.
It could be key to enlisting your CIO and IT's team's digital expertise, the chance to unleash the power of valuable data across legacy systems and the opportunity to deliver real marketing innovation that engages customers.
Find out how your marketing team is required to comply with GDPR, and become a more informed and effective marketing professional in the process.
The Bread and Butter?
The change in regulations will affect the way Lloyd's and London market insurers can retrieve, use and store data. This change severely limits the widely practised methods of asking for an email address to receive a company whitepaper or enter into a competition, and then being kept on an email list for promotional emails and 'spam' that the user did not originally consent to.
The Jam?
A potential set of data that can help to engage customers is yours to command if only you could access it. The opportunity GDPR offers is to truly understand your data and leverage it to the benefit of the marketing department. Darren Wray will connect the world of digital marketing and IT in this groundbreaking webinar.
